On the final evening of the 50th Rose d’Or Festival, at which the global entertainment television community gathers in Lucerne, the winners of the 2010 Rose d’Or awards will be presented with their Golden Roses. An international jury of television producers and network representatives judge hundreds of competition entries and select the winners. Stars and VIP’s will hand out the coveted awards at a dazzling Golden Jubilee Gala, which will celebrate the extraordinary story of 50 years of television entertainment.